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His Majesty The King

Nintendo to roll out Wii “Gifting” service, no price cut

Posted on October 26, 2007July 22, 2019 by The King
With Nintendo showing huge profits and market share dominance it comes as no surprise that there will not be a price cut on the Wii for the upcoming holiday season. What does surprise this writer is that a reporter actually asked if Nintendo was planning on a price cut!

Iwata said the company is still struggling to meet demand for the Wii and a price cut was out of the question. "We're still focusing on how to meet booming demand," Iwata said Friday. "We're absolutely not considering a price cut."


I guess some of the reporters present need to go back and take an economics 101 class! The reason Sony and Microsoft dropped the price on their consoles for the holiday season is because they need to drop the price to compete. Nintendo has no such problem, there problem lies on the supply side not the consumer side. Nintendo needs to make more Wiis!

Nintendo also announced an expansion of the Wii Shopping (Virtual Console) channel that will allow people to buy a game on their Wii and gift it to someone else.

"We think this will be a breakthrough in encouraging customers to spread news of fun games word of mouth," Iwata said. "We also hope to spur more users to connect their Wiis to the Internet," he said.


The only other service I am familiar with that offers gifting such as this would have to be Steam. That service works on Windows PCs and their current best seller is the "Orange Box" that is also sold for the Xbox 360.

I like the idea of gifting Virtual Console games to friends but, will they ever go so far as to allow me to "re-gift" a Virtual Console title I no longer play? Probably not.

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