Want to know how to increase your CTR in one easy step?
It's very simple:
Remove AdSense code from any page which does not generate clicks.
Yup, it's that simple!
Many people put AdSense code in their navigation area or at the bottom of every page. This may work to increase your number of impressions but it will not help you make money.
The AdSense system sends the best ads to those who have the best CTR (Click-Through-Rate) and if you put your AdSense ads all over the place you are only hurting yourself.
Take a look at this blog. There are only two AdSense spots. One at the top and one at the bottom of each article. Some articles also have Amazon and other affiliate links but those only pay when someone buys something.
If I had an AdSense spot in my navigation area it would show up as an impression every time someone came to my blog. I know I get a good amount of traffic every day that starts on my main page and then leads to the articles.
This would cause every visitor to generate at least one extra impression just by visiting.
What about those people who do not use RSS and instead visit the blog's main page multiple times per day? They just keep giving me impressions which lowers my overall CTR!
So, if you are using AdSense please be sure to only put the ads in places people are likely to find relevant:
That's it for now.