CHICAGO--(BUSINESS WIRE)--Melissa Data, a developer of high-performance mailing technology solutions, is unveiling a new service for direct marketing professionals at the DMA show, October 14th-16th in Chicago. The new NCOALink SmartMover Web service provides businesses and mail houses with the ability to keep their customer lists current by matching them to the weekly updated USPS NCOALink change-of-address file. Designed for those times when even same-day processing isn't fast enough, the new automated service can be accessed instantly to process and update mailing lists so companies never lose touch with customers that have moved. With 24/7 access, the Web service is ideal for just-in-time mailings or whenever a database needs to be updated with current mailing address details. Using the SmartMover Web service ensures mail pieces reach their intended recipients without delays, detours, or flat-out returns - reducing waste and saving valuable time and money. Additionally, SmartMover users will earn USPS automation discounts for their First-ClassTM mailings.
The NCOALink SmartMover Web service integrates seamlessly into a company's custom applications, providing address-updating for any file type, regardless of formatting. Up to 100 unique records can be uploaded and updated at a time, and printed reports and CASSâ„¢ form 3553 are automatically generated after processing is complete.
"With the high cost of mail, there couldn't be a better time to introduce the SmartMover real-time Web service," said Chris Rowe, Melissa Data vice president of data enhancement services. "Smart mailers know the benefit of cleaning up a mailing list and running it through the NCOALink service before every mailing. Our new real-time web service makes it possible to build a seamless address verifying and updating process right into your application to work the way you want, when you want."
The SmartMover Web service can be added to existing customers Data Quality Web Service (DQWS) subscriptions or companies can choose an a la carte service with flexible pay-as-you-go processing. For more information on the SmartMover real-time Web service visit Melissa Data.